about us:
Jive Entertainment is a DJ, Event Lighting, and A/V Rental company serving Monterey, CA and it’s surrounding cities. Jive Entertainment also has branches in San Jose, and San Luis Obispo.
Our company was established in 2006 with the name JNA Entertainment. The mission was simple: provide excellent DJ Service, and satisfy clients 100%- all while being affordable. Starting from 2 two enthusiastic disc jockeys DJ’ing at small parties with basic equipment, we have grown to be the company we are now, consisting of seventeen employees, whole new state of the art DJ and lighting systems, and an exclusive list of satisfied clientele. We are progressing into a new age where the consumer wants the most “bang for the buck,” and we at this juncture are proudly to say that we are here to provide our clients with the best service possible. What started as a passion grew to being one of the leading providers of DJ, Event Lighting, and A/V Rental services.
In 2010. we made the decision to change our name to Jive Entertainment.
management:
In 2010, we decided to contract out with Jared Nelson(a former disc jockey of Jive Entertainment) of Stevenson Management LLC to foresee management for each of our branches. Our branches, themselves, are managed by an Operations Director who reports directly to Jared.
staff:
Each of our employees are fully trained and capable of providing DJ services at any event. Our clients can be assured that they are working with a professional who is fully capable of handling their event. Our employees are put through a vigorous training program consisting of a two-week training course, and they must be at a total of 150 events to gain experience before they can become a full-time disc jockey for Jive Entertainment. Our business utilizes the EEA’s (Entertainment Experts of America) training program and each employee must receive an EEA Certification. We require in all our employees these minimum requirements: they must have a college degree or be in school pursuing a degree, if in high school they must have a minimum of a 3.5 GPA; they must have a driver’s license. Our employees follow a very strict professional company policy.
professional affiliations:
We belong to the Association of Professional Entertainers, WEDJ, and the EEA of the Central Coast.
insurance:
We have a two-million dollar insurance policy with G.A. Mavon & Co.
philanthropy:
We have raised over $4,000 to benefit local charities. During wedding season, 10% of all safety deposits were sent directly to local charities.
clientele:
We have full-time contracts with many local organizations, pharmaceutical companies, hotels, schools, non-profits, marketing/PR, agricultural, electronic companies, and other businesses. Our typical client profile from research done in 2008: middle to high income, average household income: $86,500, average age of clients is 34, average age of our wedding clients is 26, 76% of our clients are of white ethnicity, 9% are of Asian ethnicity, 8% were of Hispanic ethnicity, 6% were of mixed ethnicities. Their average cost for DJ services was $1250, average for lighting services: $530, and average for a/v rentals was $400. 70% of our clients found us online, and the remaining 30% found us via advertising, word-of-mouth, or another source. 44% of our clients booked their events 8 months prior their event date, 38% booked their events 6 months prior their event date, 15% booked their events 3 months prior their event date, the remaining clients either booked their events 1 month prior or less than their event date.
company income:
In 2010, Jive Entertainment saw a 16% rise in income from 2009. Our net income from 2010 was $178,560.00 with “disc jockey” services leading in gains. 28% of income in 2010 came from full-time contracts with clients and organizations.